HISTORY
Our timeline:
2016
ROSAesROJO became a nonprofit organization with the mission of providing health and wellness education to Hispanic women and their families in North Texas and across the United States—helping prevent chronic diseases, with a special focus on cancer prevention.
Our wellness workshops and mentorships began through El Camino Rojo, serving Hispanic women in North Texas. Early outreach was primarily through word of mouth and local community partnerships.
2018
ROSAesROJO was selected to join the Social Innovation Accelerator of the United Way of Metropolitan Dallas—one of only 11 social entrepreneurs in the region changing the narrative to solve social challenges creatively and effectively.
This accelerator provided an extraordinary platform for growth, offering access to funding, social capital, and expert mentorship.
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2020
To adapt to the impact of the COVID-19 pandemic, we launched the virtual version of El Camino Rojo, reaching more than 250 women. This expanded our reach beyond North Texas and made our educational programs accessible to Hispanic communities nationwide.
The pandemic was not going to stop us—this year, our focus was on successfully converting our in-person programs into virtual formats to ensure continued impact.
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2022
Aideé was selected as a Fellow with Echoing Green, joining 38 innovators chosen from 2,698 applicants across 146 countries—a tremendous achievement!
ROSAesROJO was also chosen for The Dallas Foundation’s Racial Equity Fund and participated in the Collin County Nonprofit Success Institute, led by Communities Foundation of Texas, United Way Dallas, and Toyota.
For the first time, we received a multi-year Community Impact Grant from United Way Dallas.
Finally, in response to the needs of our Hispanic community, we launched our second community wellness program, SuperVive Comunidad, a Spanish-based, free wellness app offering 24/7 access to health education and inspiration for Hispanics across the U.S.—ending the year with 306 members, surpassing our goal of 200.
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2014
ROSAesROJO began as a digital blog created to accompany Hispanic women navigating cancer.
Our founder, Aideé Granados—a cancer survivor since 2013—shared her experiences as an immigrant in the U.S. and a newly diagnosed patient. Her goal was to raise awareness that prevention through healthy living is possible, accessible, life-saving, and a true source of well-being.
2017
ROSAesROJO received its first official grant from Hispanic 100, which was used to deliver wellness classes to Hispanic women in North Texas and strengthen relationships with our first community partners.
2019
ROSAesROJO became one of five finalists in The Vote and The Pitch—United Way Dallas events that help social innovators earn funds to expand their impact.
That same year, ROSAesROJO joined the KERNEL Accelerator Program by the United Way of Tarrant County, and won the 2019 D CEO and Communities Foundation of Texas Nonprofit and Corporate Citizenship Award for Organization of the Year (<$99,000).
In May, we also launched the SuperVive Podcast, available on Spotify, Apple Podcasts, Google Podcasts, YouTube, Podbean, and iVoox—bringing weekly wellness conversations to our audience.
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2021
Our founder, Aideé, was selected as a Roddenberry Fellow with The Roddenberry Foundation, marking our expansion onto the national stage for advancing racial and health equity.
ROSAesROJO also participated in the CDC Foundation’s Empowered Health Cancer-Free Challenge, where our social innovation was recognized as a Top 5 Idea Winner worldwide.
We completed our first independent audit, opening doors to new national and international funding opportunities.
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2023
Aideé became a Mira Fellow, joining innovators from India, Norway, and the United States.
In collaboration with the CDC Foundation, we launched the new Empowered Health Module within El Camino Rojo, teaching tools for self-care, empowerment, shared decision-making with medical teams, and key diagnostic screenings for women’s health.
Thanks to CDC support, we awarded 100 scholarships for El Camino Rojo, to women outside North Texas, reaching participants in states and territories such as California, Colorado, Washington, Virginia, Florida, Georgia, and Puerto Rico, among others.
SuperVive Comunidad grew to more than 600 members.
2025
2024
ROSAesROJO evolved its mission to address not only cancer prevention, but also the prevention of other chronic diseases affecting the Hispanic community—strengthening its leadership in building Positive Health Communities and promoting health equity among Hispanics.
While our curriculum and programs remained the same, our focus matured—driven by reflection, feedback, and growth. We now stand as a proven leader in designing and delivering culturally relevant education on well-being and prevention for our beloved community.
We were honored to receive the Texas Health Community Impact Grant, a major investment in North Texas! In partnership with the Cannenta Foundation, this initiative expands mental health services for Hispanic women, enhancing our SuperVive app to connect underserved women with affordable, accessible mental health resources, counseling, and essential services.
We were also selected for the lululemon Global Wellbeing Grant, a worldwide competition recognizing nonprofits driving social innovation.
SuperVive Comunidad grew to more than 1,000 members.
ROSAesROJO successfully rebranded to SuperVive!
While our mission remains the same, this new identity better reflects who we are today and our vision for the future.
Our refreshed logo—with its vibrant colors and bold “V”—symbolizes empowerment, unity, and inclusivity, echoing our core belief:
“Juntas, achieving well-being.”
Amgen became a proud sponsor of a new Cardiovascular Health Module for El Camino Rojo, expanding the program from 23 to 24 hours and providing even more tools for empowerment and well-being to our participants and their families.
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To be continued...